Wanna Party
Scaling Wanna Party: Driving 1500% Sales Growth & Bestseller Status on Amazon
CHALLENGE
Achieve 10% Category share
- Competing against established players like Party Propz
- Low visibility across high-volume, competitive keywords
- Need for consistent, scalable growth; not short-term spikes
- Maintaining strong ROAS while increasing ad spend
EXECUTION
Improved Digital Shelf & Fulfilment
- Launched and optimized SP & SD campaigns across categories
- Prioritized top-of-search visibility with competitive bidding
- Tested creatives, keywords, and formats through structured A/B testing
- Scaled high-performing campaigns while cutting inefficiencies
RESULTS
1500% overall growth in 2024
- Bestseller status achieved for birthday candles ASIN
- Earned the Amazon’s Choice badge
- 100%+ month-on-month sales growth
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